Local production of programmes: No going back, says Mohammed

The Minister of Information and Culture, Alhaji Lai Mohammed, says government’s
decision that any programme meant for Nigerians must be produced in Nigeria,
is irreversible, as he responded to the
controversy triggered by his earlier pronouncement on the issue.
Alhaji Mohammed said there is no going back on the issue as he was not
appointed Minister to develop the economy of other countries
at the expense of the Nigerian economy.
In a statement in Lagos on Wednesday, the Minister said the Creative Industry’s potential
of creating 1 million jobs in three years cannot be realised if jobs meant
for Nigerians are being exported to other
countries under the guise of producing, in other countries, programmes to be consumed in Nigeria.

”I didn’t say that henceforth, all music videos and films will be produced in Nigeria,
or that the production of music videos or films outside Nigeria will be banned.
All I said was that if a programme is designated as a Nigerian (local) content programme,
we will amend the Code to ensure that it is produced in Nigeria,” he said,
adding: ”On that, there is no going back.”
The Minister recalled how his office was bombarded with calls from concerned Nigerians when the last edition
of the ”Big Brother Naija” was produced in South Africa, saying he subsequently directed the
National Broadcasting Commission to investigate the circumstances surrounding the controversy.

”Following the findings, we decided to amend the relevant sections of the Nigeria Broadcasting Code
to prevent a repeat of that development. We are now in the process of doing that, so that anyone who intends to
produce a reality show or similar programmes for Nigerians cannot take the production of such shows outside Nigeria.
”Nigerians are a very proud and resourceful people, and we are sure that no Nigerian will be against
a decision to prevent the jobs that can be done in Nigeria by Nigerians
from being exported to other countries,” he said.

In a related development, Alhaji Mohammed has said the Broadcasting Code is also being amended
to help develop the local football league.

”This (amendment) is not just about the Creative Industry.
We are also going to ensure that the NBC Code is amended in a manner that if any company in Nigeria
today invests a million dollars in promoting orsupporting any (football) team or league outside Nigeria,
I want the Broadcasting Code to be amended to the effect that it will not allow that programme
to be aired unless that company supports the Nigerian League with a percentage that
will not be less than 30 per cent of what was spent.
”This is because we cannot continue to develop the economies of the other parts of the world from the sweat
of Nigerians and at the expense of the Nigerian economy,” the Minister said

 

 

 

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